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Gen Z is redefining marketing. Discover how "de-influencing", transparency, and sustainability are key to engaging this generation. Learn practical ways to adapt your brand strategy.
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Gen Z wields immense influence on social media. Their preferences shape modern marketing strategies. Understanding these dynamics is crucial for engaging with this tech-savvy cohort effectively.
Post Excerpt Dive into the distinct personas of Gen Z: Digital Natives, Activists, and Pragmatists, guiding marketers to tailor strategies that resonate deeply with each group's values and behaviors
Gen Z is a diverse and influential group, making up 40% of today’s global consumers with $140 billion spending power. Marketers must understand their behaviors and preferences to engage effectively.